Woolworths Earn & Learn
Above the line TVC and radio, digital campaign, POS roll-out
Woolworths re-introduced Earn & Learn as their major charitable initiative for 2017, engaging with schools and early childhood centres around Australia. Our insight was that in past years only parents with school aged children really participated in the program, but we had the opportunity to mobilise the broader community, to 'stick together' and help local schools earn supplies and equipment.
The campaign featured 30 and 15 second TVCs, digital campaign and in store POS.
Client — Woolworths
Agency — M&C Saatchi
Art director — Niccola Phillips
Creative director — Paula Keamy
Executive creative director — Michael Andrews
TVC director – Melanie Bridge